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Inside the Margins
Inside the Margins

Episode 1 · 2 years ago

Black Spending Power

ABOUT THIS EPISODE

In this Episode we discuss spending trends in the African American community and the power of the African American dollar.

The tune station one hundred point nine streets and deal to. This is DJ Christy, the host of straight undergound on Fridays and Saturday nights. Here on one hundred point nine FM WX IR and Rochester, New York. This is nice and this is Jordan. Take our show both sides. Every Thursday at thirty am on one hundred point nine FM W X Ioa. This is cassie hot top with girl from the kitchen table. Talk Saturday's at five PM. You listening to one hundred point nine FM x Ir and Rochester, New York. Do you have a topic that you would like to discussed on inside the margins? We would love to hear from you. Please send your thoughts, comments or questions to inside margins at gmailcom. Marginalized groups can be the target of negative beliefs, behaviors or judgments from others. On this show we seek out marginalized voices and perspectives and tackle some of the conflicts and issues these groups face. Now is the time to have your voice heard. This is inside the margins with your host, Matt Wilson. Well, hello and thank you for joining us for inside the margins. I'm your host, Matt Wilson. This is the first episode of inside the margins for two thousand and twenty. I hope everyone had a great Christmas, Juanza, Hanika, whatever you celebrate, and also brought in the New Year with some fun and also, hopefully, pretty safely. So today, because of the holidays and how the holidays just passed us, we're going to talk about black spending, power and trends as far as black spending goes. Now, if you have recently seen the entertainment world, a lot of it has incorporated black cultural influences into all types of music. It's it's span into country now, it's in obviously in the pop and we still have rb and hip hop and clothing and commercials and sports is heavily influenced by African American culture, and that also translates into spending and what African Americans as a culture and people are buying and how much you're spending and how that money can be used to perhaps do things for the culture, buy things or improve the marketplace for African Americans. So we'll get into that, but first let's go ahead and get you up to date with the latest news with APS. This is AP is. I'm read a fall lay. The funeral procession for a rand's top military commander drew a crowd in the millions, according to authorities in Tehran. Go Yeah, Hosen Saado sold, the man who will take general Cassim Suleimani's place in a hierarchy, is promising revenge, but president trump is advising against us. The president's warning a rod against retaliating for the strike, saying the US would then hit dozens of targets, including cultural sites, despite worries within his own administration that doing so would be a war crime, he told reporters flying here to Washington last night Iran's allowed to kill Americans and quote, we're not allowed to touch their cultural sites. It doesn't work that way. Actually. The UN charter bands attacking cultural sites, and after a rock's parliament voted yesterday to expel American troops, the president said he would hit Bagdad would sanctions like they've never seen before. Ever, if US forces are pushed to leave saga or Megany at the White House, Iran would be thrilled if Iraq expelled US troops. According to Middle East expert Henry Rome of the Eurasia Group, they are very happy with how this is turning out. The idea of expelling US forces from a rock has on been in Iranian objective. They've tried to do it militarily, they tried to do it politically, and this seems to be the most viable opportunity they've had in a long time. Oil prices are going up as this situation gets more tense. This morning, gas is two hundred and fifty eight a gallon higher than a week ago, but by less than a full scent, according to the AAA. The now opened down on worries about the situation in the Middle East. A five point eight magnitude earthquake hit Puerto Rico this morning, unleashing small landslides and knocking out power and damaging some homes. There are no immediate reports...

...of casualties and authorities say there is no tsunami threat. This is AP news. Harvey Weinstein's arrived at a court house in New York. The case against Weinstein starts with jury selection in a New York court room. It's the only criminal case to arise from dozens of allegations against the disgraced movie mogul. Prosecutors a Weinstein raped a woman in a Manhattan Hotel Room in two thousand and thirteen and performed a forcible sex act on another woman in two thousand and six. Weinstein pleaded not guilty and has said any sex was consensual. Prosecutors are looking to show that the sixty seven year old was a sexual Predator and plant to call several witnesses, including Hollywood actress Annabella Shiora, who says Weinstein raped her as well. The trial could last four weeks once a jury is picked. Julie Walker, New York. Someone in Palm Beach County, Florida heard chilling cries and a scream let me out. They called nine hundred and twenty. One turned out to be a parrot. The cops and the parrots owner had a good laugh about at the man said he taught the parrot years ago to say let me out. Read a folly APE news. All right, and we are back. So we're talking about black spending power and it's obvious we like to spend our money. If you if you've ever seen a hip hop video or an IRNB video video, even pop videos, you'll see we like to be flashy. Right. A lot of the videos are what's all about showing off the money and the vehicles and the clothing you have to have the Jay's on your feet right, and and the blinger on your neck and all that good stuff. That's not new. We've, as a culture of always been that way, I believe, even if you even take a look back into ancient Egypt, in Africa, kings and Queens dressed or people who with status dressed covered in elaborate clothing or just that's just how we are. We looked the showoff factor, I guess I call it, and that translates into dollars. You know, we spend a lot of money on things like clothing and vehicles and jewelry and just everything. You know, even when we go out, we spend a lot of money on beverages. You know, even if we don't like the taste of the beverage, we will buy the most expensive champagne in the club because it shows off right. It shows that I look, look at the buddy I am. I have. I have enough money to buy this high expensive by high end champagne, some down peas and down Perry on or a suspades or whatever it is that you're buying. So what I want to do is I want to kind of talk about the trends. That way we get an idea of the impact of the African American dollar and how we can use that impact to make our community better. The first let's go ahead and get you into some music. By the way, we love to hear from you. You can email us here at inside margins at Gmailcom if you have any topic ideas or suggestions, and hopefully this year will have great topics and a bunch of guests. I think I would have lined up for our show. So thank you for being listeners and we will be looking out all the morning. I used to fail so inspire and when I new I had to face another day before the day I made, I to woman. When my show was in the lost and found you came along to play. I didn't know just what was wrong with me. To your kids, help me, baby. Now I'm no longer fall I'm leaving more happy to woman. Whom what? You just wanna be close to you. You...

...make me feel so woman like woman, your I'm please, Sary, did your company, your style, your smile, your peaceman Talcy on me. I was blind. Now I can't see what a King Post Baby. I feel free come Onna go less walk, conversation, should proble, elations and mutation, say, situation, temptation, education, relaxation, elevation. Maybe we can talk about sore thirty one ain't change your background. It ain't squeaky clation. Sometimes we all have to swim up straight. You Ain't no say we all a center. Let you put you up, foot down to make it so. I respect that. Many's so flat and you're all plus and free. Then your feeling. I can feel everything that you bring. Less Sake, a long walk around apart after a spy us the spot, conversation, herbal delations, simulation, Shay, situation, temptation, education, relaxation, elevation. Maybe we can talk about revelations, trees that pain, or maybe we could see your movie on. Maybe we can see you play Saturday. Or maybe we can roll a dream, feel a rest and feelers in money, or maybe drilling to d or maybe maybe we can take a ruse and listening the rules. Or maybe he's as route, maybe to the blue, or maybe we could does be. Maybe we can talk about in Awayda prelation. Baby, we can talk, can see a movie on maybe we can see a play on Saturday. One can baby, we can dig better. We couldn't. You're listening to inside the margins on one hundred point nine...

W X ir, extreme independent radio and Rochester's urbans alternative music station, and welcome back and hopefully you enjoyed that music break. You know I was. I was kind of scrolling through facebook and I saw a joke that someone said, please less auto tune for two thousand and twenty, and I couldn't agree with that more. I you know, I know that's the trend right now, but let's get back to actual talent. How about we do a little less auto tuning and more actual singing? I think that's just a suggestion. Hey, I'm not sure to hurt anyone's feelings of just so making suggestions. Okay, so we were talking about the power of the African American dollar. I got some stats here from the minority reporter, by the way, Fanta hastic periodical. I suggest you take a look at it if you get it, if you get a chance. It's it talks about everything that impacts minority communities, and not just African Americans. Were Hispanic, Asian, Lbgtq, an, any community like that. It's great. I think it's a fantastic read and you get you get stories that you wouldn't get from regular newspapers. So just a suggestion. I check it out if you get a chance. So there was an article about black spending power demand. Actually the title was black spending power demand corporations to show more love and support for black culture, and they came out with a bunch of stats and I thought it was fantastic. The stats kind of talk to what we're talking about with our topic today. So here's a few that I wanted to go ahead and go over. African Americans are more likely than the total population to agree that advertising provides meaningful information on most platforms, including mobile. We're talking forty two percent higher, television, twenty three percent higher, radio twenty one percent higher, and also the Internet is eighteen percent higher. And advertising spend, advertising spends designed to reach black community consumers, declined five percent between two two thousand and seventeen and two thousand and eighteen. So even though they're not advertising as hard, we're still influence, or the African American community still influence more than the average person. Also, the research from the Amntor reporter shows that physical appearance reflects a sense of cultural pride and self expression in the black community, and this is evidenced by the top spending priorities for African Americans, from every day soap to luxury handbags. I'm reading repeat that luxury handbags and soap are some of the top spending that we buy in our community. Here's something also that's very interesting. African Americans outspend the total market on personal soap and bath needs by nearly nineteen percent. And men. This actually is reflected by men a lot more than people may think. Men are making an impact with grooming habits, outpacing the total market by twenty percent on toiletry items, and toiletry items of course, Cologne, body sprays, lotions, soap, shampoos, hair products, all those kind of things. That is remarkable information. Men, are blacks, are twenty percent more likely than the total population to say that they will pay extra for a product that is consistent with the image I want to convey. So image is very important in the African Americans community. This is you know, here's something that's interesting. While online shopping grows, African Americans continue to head to physical stores for the personal touch and feel experience, but with more discerning eye. So more people are beginning to shop online, but African Americans still prefer to go to stores. Of fact, fifty five percent of...

...black consumers say they enjoy wandering the store looking for new, interesting products. So to me that's also pretty fascinating. So these statues show what we do when it comes to shopping. Now here is something also. Then we talked about how we want to impact the African American community. The for us, bias trend of black owned brands is profoundly impacting the African American path to purchase and purchase and consumer marketplace. Black consumers support brands that align with their lifestyles and values. So African Americans dominate the ethnic hair and beauty aids category, accounting for almost ninety percent of the overall spend. And forty two percent of black adults expect brands they purchased to support social causes, sixteen percent higher than the total population. Now that is profound in itself. So African Americans expect that the brands that they purchase are supposed to go in support of social causes. Isn't that amazing? I think that's at thing. It's amazing. So you know, there is the image that African Americans only by to show and flaunt, and peacock, if you will, to the be pretty and beautiful. But apparently African Americans are smarter than that and do want to give back the community and do want to make an impact to social causes, and that's what we're seeing here. So what does that mean now? I wanted to talk about that because we tend to complain a lot that African Americans aren't supporting each other, that African Americans don't believe in the cause of other African Americans, and these reports don't show that. These reports show that, even though we do spend more, we are more likely to buy things that do go back into communities, that do go into social causes. That's a good thing, right, because that's what we that's we push, that's we try to teach, that's what we want to have happened. We don't just want our money going to some big corporation and the corporation doesn't really use the money to help anybody. In fact, the corporation just uses the money to become a larger corporation and be more profitable, and that's not what we want. A lot of African Americans live in the cities in the United States, especially in Rochton. Majority of the African American population is in the city of Rochester New York. So we want to make sure that we do things that bring rise and help elevate the city of Rochester New York. So how can we do that? What are some of the products that we don't buy that helps social causes? I you know, there are a lot of clothing lines that we do support. There are some that we don't. Everyone wearing Louis vatanol and Gucci. That obviously helps nobody. That helps weave a town in Gucci doesn't go in anybody that. That just helps their pockets. You're pretty much when you buy that kind of stuff, you're putting your money right in their pockets. But that's not true. A lot of people don't just buy that stuff. I have seen people support other artists and companies and clothing lines that are black owned. So I don't want to stereotype the African American culture as people who are just Bli it by buying stuff like Louie and Gucci, even though that is sung a lot in our music, it does not mean that that's everyone's thought process. It's still more than half of the stuff that's bought is not going to social causes. But still that, you know, even if it's not, some people like to think it is, but I that's what but that's why we're here. I want to talk about what actually is going into the communities, what you can do, what products you can buy to actually give back to the communities. We're going to talk about that more. Let's go ahead and take a quick music break here. Of course, we always put the best music here. Then shout outs to my friend Tony Rochster...

...from takeover show. He also plays great music. You got took that show up, by the way, Friday nights, five seven, right here in Wxi. Are All right, we'll be right back and enjoy the music. This is inside the margins and welcome back to inside the margins. Thank you for rejoining us and hopefully you enjoyed the music break. So a couple quick things that I wanted to touch on continuing with our discussion regards to the African American dollar. So we talk about where, where is it important to spend your money and keep it local? Well, sixty one percent of black consumers, according to the minority. Minority reporter say that produce is the most important category to buy local, followed by bakery and prepared foods, fifty percent. Fifty six percent say eggs, fifty five percent say Terry. And the blacks, over index the total population, concerned about food safety issues, anibiotic use in animal product production by twenty percent, artificial artificial ingredients by nineteen percent, and GMO crop development due to climate change. The biggest worry is that rising prices due to trade CARAS is sixty percent blacks verses fifty six percent total population. And here's a quote from Jonathan Jackson, who's a former two thousand and nineteen Nieman Berkman, client fellow in the journalism innovation at the Neeman Foundation for Journalism, and also he's a member of the Neilsen's African American External Advisory Council. He said Nielson continues to UN earth undeniable data and insights that highlight both the agency and Power of black consumers and the Plethora of opportunities that exist from for companies that are focused on nurturing and empowering how they move through the world. So the marketplace is certainly aware of the influence of African Americans is also the buying power of African Americans, and that's what I want to talk about here. I think sometimes African Americans don't understand the power of their dollar. If you are unhappy with a business, if you are unhappy with how people are acting who work at that business, if you think the products that that business that is putting out are not quality, the simple solution is don't spend your money at that company or on that product. If African Americans can do this by masses, this will be a heavy impact on that organization, a heavy impact, and you will promote change. But you can't fall back into your old habits. You can't say all this sucks, but I still love this, I'm going to buy it anyways. Sometimes we do that, sometimes because we like a product or we like something so much, even though we know it's terrible or the person who's making it is terrible or the the message behind the person or the makers of that product is terrible, we still by the product. Why? Why would you do that? If you are against what that person or that product stands for, don't buy it. You will promote change because the dollar from the African American community is that powerful. Another marketplace that I want to talk about is alcohol. There's been a big craft beer movement here in upstate New York. Buffalo, roster, Nagara falls this whole area and craft beer is a great thing, and I'll explain to you, to to you why you like. Well, are you promoting drinking now? That's not why I'm talking about this, even though I do enjoy a craft beer. I'M NOT gonna lie to you about that either. But here's how craft beer works. A lot of craft beers are locally sourced, meaning the products, the products that are used to create that beverage come from a...

...local markets, come from a local farms. So here's how this works. A craft brew maker is rising here and let's say Rochester. They need to buy product to make their beer, so they go to the local farms to make for the yeast and corns and other ingredients that they want to use hops to make their beer. Okay, so that's money spent at the local farm in the local establisher that sells those things. So now the beer is made, they open up. They can't just serve beer at this brewery. They want to serve food. So now they're going to the local butcher, local meat shops, a local produce places, the local bakeries to get breads and meats and all type of cheeses and everything else that they need to make the food. Now money is being spent there. Now they've opened up this establishment with this beer and this food, and let's say it's a success. Now people are coming out to enjoy the beverages and food at this establishment. So they're spending money at this establishment. This establishment is now bringing people into the city after hours. Once the players closes and they don't serve food anymore, people may want to wander around to go to other establishments or go somewhere else to eat. Now the nightlife area and that is now blowing up. So this craft beer person just helped out farmers, just helped out the local bakery, just helped out the local butcher in the local meat shops and also helped out all the establishments around it, because they brought patrons into the city who may spend their money elsewhere after they're done hanging out at the brewery that diss opened. But there's a sad thing. This is happening already. There's a lot of craft brewers and craft beer vendors who have popped up in this area and African Americans don't have a piece of that at all here in Rochester New York. Why? Why are we not involved? That? We are in the videos popping Chris, popping down P POPIN ASS space, Drinking Si Rock, Greg Goose, Heney, every type of thing. That doesn't support us at all, but we're not drinking craft beer. Why not? It's a delicious product and it gives back to the community. Why not have a black owned craft brewery here in Rochester New York? These are just some questions that I ask and I think that's something that we can we can try to do. Look, give me your thoughts on that. Again, you can email me at inside margins at gmailcom. Just let me know what you think about that. I just think it's it's a it's an opportunity that's being missed here. I recently went to Pennsylvania. They have something called the fresh fest. It's put on. It's a black beer festival. Now, not all the not all the beer venors who partake in the festival our African American. There's women, there's a lots, you know, there's white there's all types of everything that's there, but the people who organize and put the event on our African American and they do showcase heavily African American breweries and it's one of the most successful brew festivals in the country. And we do multiple festivals here. We have the flower cities brew Brewers Fest, we have the real beer x, but we have others like maybe dozens more that are that are around this area and none of them, none of them have a lot of black participation. I know this from experience because I go to a lot of them, but I used to guess one of the market places that we don't take advantage of. It's something that can help our community out and can make money for the black community in general and also the city. It's good for the city. All right. So let's go ahead and take another music break. We'll come back with some final thoughts and we'll talk more about the influence of the African American dollar. This is inside the margins. Will be right back. Do you have a topic that you would like to discussed on inside the margins? We would love to hear from you. Please send your thoughts, comments or questions to inside margins. At GMAILCOM. That was to be promising.

No, you do I cross your mind. Do you ever make a preaching to miss you? Have Your picture, you friend, your footsteps. To swear. I hear Your Voice Riding. How I wish that you. Do I ever cross your mind? Do you ever make a do I ever cross your mind? A Miss You me? I Miss You onlyessart myself to sleep when you come back to me. Come back to me. Do I ever mind? Do you ever do I miss you? Do Do you ever? Do I ever flush a Miss Miss Wall so bab I gotta sleepless night and...

...the only days. But just think about the way. Make me feel, baby the SIME. Would you feel better? Where do you? You don't ever have you're listening to inside the margins on one hundred nine xr extreme independent radio and Rochester's urbans alternative music station. All right, we are back. So what is this tell us about the influence in the power of the African American dollar? I think I've said this pretty much throughout the show. It shows how much power you have in your wallet. And now everyone says it's,...

...you know, important to protest and make a scene and stand up and riot and do all types of things to show your distaste for what's happening out there at all, you know, for anything social injustice is or anything we and then that's good. You want to do that, you want to protest, you want to take a stand, you want to write congressman, you want to do all that good stuff. But this is America and America is a capital Capitalistic Nation. Capitalism is what works in this country. So the most or the best way to make anyone understand your message is with your dollar. Right, if this, think the means. Put this way. If you love an artist and they make a terrible album, how do you show that artist that you don't like that album? You don't buy it. Record sales flop. Then are just like, wow, this must be trash. I better go back into the studio make something better so it can sell. Right. The same thing here. If there is a company or a person that is making something that is against which you stand for and what you believe in, don't spend your money on their products. If you are anti what's the word I'm looking for? Factory farm food right where they house animals and slaughter them and then and then they sell them. That the soul at supermarkets. If you don't like that idea, if you don't like, if you don't want, the fact that dozens hundreds of animals are stuff into the small dark space to live short lives until they're slaughtered, you know what you do. Don't buy those part don't buy that product. Don't go to Walmart and buy that meat. Don't go. Don't buy Smithfield stuff, don't buy don't buy the stuff that you know has factory farms. I'm not a vegetarian or a Vegan, so I'm not telling you to be anti meat and if you are, it's good. I'm not also not anti vegan either. I'm I kind of stand somewhere in the middle there, but I'm just saying you can make better choices about what you buy and who you support. And your money is powerful, more powerful than you think, and I read some stats that show you that in some cases the African American dollar is more powerful than everybody else's. That's huge. That means a lot and that means if we do things together, not an individual. If if you go on social media and a bunch of people tell you how much they hate something and then one person goes, we should take a stay we should not support this and everyone, everyone goes, yeah, you're right, we shouldn't support it, and then you go support it and then like you're the only person that doesn't support it and everyone else does. It's kind of a lost cause. Does it doesn't prove the point. I'll give you an example, and again I'm not bashing anyone. I want to make sure that I preface this example by saying I'm not anti anybody, but let's just say this. There was a time when Chris Brown was not the most loved person. Right, he perhaps got a little violent with whatever. I'm not getting. I'm not accusing him of anything. I don't know the actual facts. I guess this is what was out there and he did a little time and whatever, but right, or got probation or whatever. And all these women are women against domestic violence or like. I'M NOT gonna buy any more Chris Brown albums because he's, you know, abusive towards women and Blah, blah, blah, and his record sales sword you're not that's you're talking love, but you're not saying anything. It's easy to get on social media and bless anybody. I can bless anybody I want. You on social media, but if you really want to make an impact with hold your dollar. Don't buy that product. If you really believe you're what you're saying, prove it. Prove it with that, with your wallet. Keep your clothes by something else. Don't support it. All these anti R Kelly people coming out of the woodwork everywhere. It's not like it was a secret of what he was doing. He's been doing it for a while, but people were still buying his album, showing up in draws, throwing brawls and panties at him. How can you, how can you tell me that you are anti are Kelly or Auntie, your anti anything, if...

...you're sitting there going to his concerts and buying his tickets and sit in their front stage talk how much you'd love to. Dude, you can't do that. If you're against something, you got to be against something. You got to put that dollar away. There's a lot of things that I don't buy because they do things that I don't agree with it and I really don't buy them. I don't I don't just say it, I actually don't buy it. That's how I that's how I operate. I know that. I know that that's how that's the only way people understand that people are not happy with them is by them losing money, because some people think they are above everything because they're rich. Their money can wipe weight clean whatever is happening out there, and if you take away that money from them, then it can't wape wey clean any in clean. But you got to do that. You gotta do that. All right, I like to thank you so much for joining me for this first addition of inside the margins for two thousand and twenty. Let's hope for a great year. We'll have great stories throughout the year and a lot of guests I have lined up. So it gets it. This is just the start and it gets better and I hope to see you soon. Until next time, this is Matt Wilson for inside the margins. I'll see you next week. Do you have a topic that you would like to discussed on inside the margins? We would love to hear from you. Please send your thoughts, comments or questions to inside margins at gmailcom. You attuned into rock tows Sinus on one hundred point nine F film wx Ir Rel P in Rochester. Me Going. Yes, yes, rock toms finals we're back again. WHAT'S UP, everybody? I got something to bring up. Your boy p did he hit the news again? Okay, according to the news republic, you're saying that La Officer alleges that P diddy put out a hit on pop. I'm believe in Elia Cops. We got this. We have this news report from this professional light, which I think about this roomy and Nicki Minas thing jazz to me. I just think everybody's out here trying to get their money and I think remy's going underneath the belt to try to climb to the top. She's a grimy chick to me. That's where people don't have to like me. I'm a chemist for a minute. Now back to check this out. We bought to take a music break. Will be back in a minute with more rock towns finals. We have another guess. We have these money, the money to write bad what's going on? Man? It's been a while since I see you. Man, took a break for a minute, so I figure I'll come back. Some hard sh ahead. Make sure you check out rock towns finess on one hundred point nine F wx ir every Saturday six PM to eight PM. You can catch it at one hundred point nine FM, or you can go online at www dot nine wx ircom. Rock towns finess, you're listening to one hundred P Nine FM, W X R LP in Rochester, New York. The whole of extreme independent radio. Find us at one hundred and nine WX IRCOM.

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